Why email marketing is still effective in 2019

Although Email marketing is getting old, chances of being obsolescence are narrow. Many companies are shying away from using email marketing sighting outdated approach. This is, in particular, the case as there exist a variety ways of reaching customers. However, according to reputable stats, email marketing is far from being dead. According to the latest DMAs latest email tracker, email receives an average of thirty times the rate of return on investment. It is rated as important or very important by 95% of the total number of respondents. 

Why email marketing is still effective in 2018

​This article seeks to establish the truth concerning the trend in email marketing. Coupled with statistics, the emerging trends will help inform how email marketing is set to trend in 201​9. Below is a rundown of some of the success factors in which the success of email marketing is hinged, and a discussion of the reasons why email marketing is still effective in 201​9.

The previous years have experienced a wave of fake news on marketing. There has been an increment in the online identity theft. Data breaches and ransomware attacks have been on the rise as far as digital marketing is concerned. This has heightened the mistrust of the digital economy. The latest DMA with a brand “Marketer email tracking study” has shown that without trust, signing up for the first time becomes difficult. According to DMA managing director, Rachael Aldighieri, “marketers ought to take heed of the consumer’s need and concern for the email marketing to continue growing and thriving as a marketing channel. Therefore, consumers yearn for an enhanced and secure online experience. To enhance this trust, GDPR is affecting the change in trust come 201​9. Marketers are in the process of doing the following changes as at 201​9

Increased number of users

The mail users are increasing with each day. It is the avenue that most of the customers and companies utilize. Currently, over two billion are using the avenue as active subscribers. Of these subscribers, 91% check their inbox on a daily basis. Such stats are a clear evidence of increased email marketing companies. The number will also contribute to an increased ROI for the investors who will dig deeper into the deal. According to optinmonster.com a minimum of 74 trillion emails are sent every year, and the number is expected to grow in the subsequent years.

Increased number of users

The mail users are increasing with each day. It is the avenue that most of the customers and companies utilize. Currently, over two billion are using the avenue as active subscribers. Of these subscribers, 91% check their inbox on a daily basis. Such stats are a clear evidence of increased email marketing companies. The number will also contribute to an increased ROI for the investors who will dig deeper into the deal. According to optinmonster.com a minimum of 74 trillion emails are sent every year, and the number is expected to grow in the subsequent years.

It is relatively cheap

The impact that the email marketing has on revenue is game-changing. Purchasing a marketing automation normally requires initial financial investment. Although the initial cost may scale high, the subsequent cost is normally lower with each mail that you send. With email marketing at hand, there is no need to worry to about other media which may require extra charge like direct mail charges. Additionally, with a marketing automation software, time dedicated to email marketing is sharply reduced hence making it cost effective.

Coupons

Emails coupons in 201​9 are subject to be a driving force in terms of sales. Shoppers subscribe to a product in order to save some cash in case of promotions. According to Nielson study, the number of users that are subscribed to products and store emails is at 27%. Deloitte study said that 67% of consumers used email in order to enjoy coupons when shopping for groceries online. These coupons are a contributory factor in fast sales promotion. It is upon each company in a given niche to improve their bottom-line through employing of email coupons. This is in particular set to take effect in the year 201​9 as it is predicted that the number of e-coupon users will have increased by a large margin in the year.

Affordability

Use of emails is becoming more affordable in comparison to a number of marketing techniques. Business can reach customers via email messages spending a few pennies for the deal. The emails are an ideal marketing channel for small businesses that are mushrooming and trying to establish a deep foundation. The initial cost of marketing can shoot high if you decide to go splurging on a flashy TV advertisement. With email marketing, the affordability rises in an amazing manner. Research by Forrester Research and Shop indicates that 85% of the users in the US find emails to be the most effective during customer acquisition.

Unmatched Effectiveness

Use of emails is becoming more affordable in comparison to a number of marketing techniques. Business can reach customers via email messages spending a few pennies for the deal. The emails are an ideal marketing channel for small businesses that are mushrooming and trying to establish a deep foundation. The initial cost of marketing can shoot high if you decide to go splurging on a flashy TV advertisement. With email marketing, the affordability rises in an amazing manner. Research by Forrester Research and Shop indicates that 85% of the users in the US find emails to be the most effective during customer acquisition.

Shift in Email design

201​9 will be marked by a reshaping in the email design. The designs are fast approaching. The designs will assume the following features:

  • ​More visual inbox​: this means that all the links that will be within an email shall be surfaced and previewed. Also, the attachments will be previewed and shown without necessary having to download. The inbox will also feature contact photos that are prominent for people with a closer relationship.
  • 3D inbox view​: users will be in a position to interact with their inbox in a super way. It can only be visualized through tossing and grouping of emails in ways that only fits in a 3d space.
  • More control​: it is projected that users will have more control over the inbox through interaction, personalization, and programmability.
More control; it is projected that users will have more control over the inbox through interaction, personalization, and programmability.

​The takeaway

The takeaway

​No matter the target market that the email marketing aims, the avenue remains a rich way of reaching the potential market. Basing our reasons from the current trend in technology and solid statistics, it can be concluded that email marketing is here to stay. The effectiveness of the email marketing is on the rise. It is without any doubt that the use of email marketing has proven cost-effective. The channel competes with the most reputable avenues and remains the best despite the old age. Thus, it is apparent that email marketing is alive and kicking in 201​9.

No matter the target market that the email marketing aims, the avenue remains a rich way of reaching the potential market. Basing our reasons from the current trend in technology and solid statistics, it can be concluded that email marketing is here to stay. The effectiveness of the email marketing is on the rise. It is without any doubt that the use of email marketing has proven cost-effective. The channel competes with the most reputable avenues and remains the best despite the old age. Thus, it is apparent that email marketing is alive and kicking in 2018.
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